The Aliens Group is founded by two entrepreneurs – Mr. Hari Challa and Mr. Venkat Challa. Both of them are brothers. Hari Challa, Managing Director and a co-founder, Aliens Group. A commercial pilot by training, he has a keen sense of direction and hands-on business acumen. In a short span of five years, Mr. Hari Challa has built an enviable track record and Brand Equity for the group. His efforts have resulted in creating a corporate body that is developing properties of global standards. He is associated with various government bodies, private and social institutions, schools and colleges.
Headquartered in Hyderabad, the Aliens group was founded in the year 2003 and has grown exponentially in the past five years; promoting modern, innovative and intelligent living spaces. As pioneers of the ‘Intelligent living’ concept, the leadership of the company believes in applying the new age phenomenon of ‘maximized spaces and minimized hassles’ to satisfy the most conscientious buyers of today’s generation.
In an exclusive interaction with Hemant P. Maradia of India Infoline, Mr. Hari Challa says: “We have not stopped any activity though we are keeping a close tab on the political flux.”
What impact the current hostile political environment will have on their operations in the state?
Though the entire real estate community prefers a ‘wait and watch’ option, Aliens Group has chosen to go ahead with their medium term and long term plans. In the short term, we have not stopped any activity though we are keeping a close tab on the political flux to ensure an agile response to the market and customers.
How will the Aliens group’s operations in Andhra Pradesh be affected in the event of Telangana being formed as a separate state?
We do not foresee any change in plans in line with the current state of affairs. The formation of a new state will take 3-4 years to crystallize. Aliens group firmly believes that Hyderabad is poised to stay ahead in terms of investment opportunities/returns or economic welfare both on medium and long term. There has been no ‘knee-jerk’ reaction from Aliens Group since all the planning and development is being pursued after an extensive geographical/political and economic risk mitigation analysis.
Give us a brief background about the Aliens Group, its inception and the journey so far?
Headquartered in Hyderabad, Aliens group was founded in the year 2003 and has grown exponentially in the past five years; promoting modern, innovative and intelligent living spaces.
As pioneers of the ‘Intelligent living’ concept, the leadership of the company believes in applying the new age phenomenon of ‘maximized spaces and minimized hassles’ to satisfy the most conscientious buyers of today’s generation.
An enterprising and proficient team, the group is headed by the dynamic duo Hari Challa and Venkat Challa who have charted a path of creating development townships that foster world-class architecture with unprecedented levels of form, functionality and eco-sustainability.
Today, Aliens group is recognized for developing exclusive and unique townships and satellite cities in prominent locales of Hyderabad. It grasps the unique advantage of having global reach and is cashing in on this by adopting global real estate standards and inviting participation from international experts of design, construction and management. International consultants, advisors, associates, best-of-the-breed architects and engineers share their knowledge and expertise in developing the current bevy of projects.
Each of our projects is aligned with the ultimate goal of creating intelligent, eco-sensitized communities that make modern life easier, healthier and more comfortable.
After tasting success with 5 completed projects, the flagship project-an integrated township, Aliens Space Station 1, is being developed, with a plethora of world class amenities. It is the first residential project with 30 floors in AP.
Who are the promoters of Aliens Group? What is the promoters’ stake at present? Are they looking for a stake sale?
Mr. Hari Challa is the CEO & Managing Director of this company and Mr. Venkat Challa is the Joint Managing Director, Mr. CVR Chowdary, Director.
Promoters own 100% of Aliens Developers, the group company that is developing Space Station 1 and all future projects.
What is the liquidity situation for Aliens Group? Are you comfortably placed or would you need to raise capital? If yes, through which route (IPO, PE, etc.)?
The liquidity situation is comfortable. The Group has managed to increase the headcount through the downturn and also continued to register good bookings. For future projects, the PE route may be taken.
Tell us a bit about the operational history of Aliens Group? How much real estate space has the group developed so far?
The Group has delivered 5 projects successfully in Hyderabad and has delivered 1 million sq. ft. of space. The last project was 330 apartments which has been fully sold and handed over to customers. The products delivered include apartments and villas. The construction of all these projects has been carried out by the Group itself. There is no contractor employed for the same.
You have so far restricted yourself to residential projects only? What is the rationale behind that?
The initial projects have been residential because of the healthy demand for residential space. Now we are developing integrated townships which will have a good mix of residential and commercial components.
Any plans to diversify into commercial, retail, hotels, SEZ, etc.?
We will be developing a mall, multiplex, serviced apartments and commercial space as part of Space Station 1 and thereafter Space Station 2 projects.
What is the thinking behind the ‘intelligent living’ concept?
Intelligent Living concept is to provide home with a blend of healthy & futuristic living. Having the thought, we have future ready homes in Aliens Space Station 1 with required advanced home automation & eco-friendly features designed with international expertise.
How is the Hyderabad real estate market shaping up right now, especially for the residential segment? What kind of price correction did it witness during the downturn of last year? How do you see prices in Hyderabad going ahead?
The market has now stabilized and is beginning to inch up in terms of price. The enquiries have increased manifold and the bookings have also increased substantially. The market saw a price correction of 15-20% during the downturn. The demand supply situation is getting aligned presently and prices will start moving up once people revive their plans to purchase a house. This may take 6 months to a year.
Has residential demand improved this year due to low interest rates and easy availability of finance? What are the prospects for the Hyderabad market?
The residential demand has definitely seen a move up since Mar’09 due to an improvement in sentiment and thereafter due to availability of cheap finance. Price correction has also added to the customer interest. The second part of the question has been addressed in the response above
Who is your target audience (middle income, high income or affluent people)? Any plan to get into affordable housing segment?
We focus on middle income segment since most of our flats are in the range of Rs. 40-60 lacs. We have plans to target the affordable segment too and are working on designing such a project on the Sri Sailam highway.
What is your total land bank in Hyderabad? When did you purchase the same? What about prevailing land prices in Hyderabad? Are you going for fresh purchase of land? How much is the outstanding payment?
The total land bank is about 350 acres. We have tied up another 500 acres and have made majority of payments for the same. We are not looking at acquiring too much land henceforth. Outstanding payment is virtually nil.
How much real estate space (in Sq. Ft.) do you plan to sell this fiscal year (April-March 2009-10)? What is the target for the next 2-3 years?
We intend to sell about a million sft in fiscal 2010. The target for the two years post 2010 is another 3 million sft.
What is the debt-equity ratio?
The Group is virtually debt free. There is only equipment finance and no term loan for Aliens Developers.